Small household appliance brand BQ
BQ is a small appliance brand that sets trends in the Uzbek market. The company is actively expanding, strengthening its position in the niche and shaping modern consumer preferences.
Task
To build an effective SMM strategy that not only attracts attention but also drives sales on the UZUM marketplace. At the start, the brand was little known on social media and had zero followers. The main goal was to increase reach, boost audience engagement, and convert interest into actual purchases.
What we did
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Completely reworked content and strategy
We've created realistic content – testing equipment in real-world conditions, not just in the studio. We've launched reviews with a focus on convenience – showing why BQ equipment makes life easier.
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Increased engagement and promotion
- We've integrated UGC content – real users talk about products, increasing trust
- Added entertainment and trending Reels – increased organic reach significantly
- We launched targeted advertising – we display products in a way that makes people want to buy them
- The growth of clicks on Uzum – the audience began to not just watch, but buy
As a result
11 233+
Subscribers
Subscribers without cheating or bots
3+ million
Increase in views
Account views per month
25 000
Increase in views
Average video views: 500+ average story views
Results
We create content that works for businesses: strategy, visuals, texts, Reels, and stories tailored to specific clients. Here are examples of our work—from profile packaging to content that has increased reach and leads for clients.
See also
Event company PLUS-Forum
PLUS-Forum is a Russian company specializing in organizing large-scale B2B events in fintech, banking, e-commerce, and retail. Their forums are held throughout Central Asia: in Kazakhstan, Uzbekistan, Tajikistan, and Kyrgyzstan.
Door manufacturer Estet
Estet is a Russian door manufacturer based in Uzbekistan with a network of 11 branches across Tashkent. Their product range includes doors to suit every taste, from affordable options to premium collections.