Event company PLUS-Forum
PLUS-Forum is a Russian company specializing in organizing large-scale B2B events in fintech, banking, e-commerce, and retail. Their forums are held throughout Central Asia: in Kazakhstan, Uzbekistan, Tajikistan, and Kyrgyzstan.
Task
To attract the maximum number of registrations and increase forum attendance, making it the industry's key event of the year. A particular focus is reaching a narrow target audience, including representatives of e-commerce, fintech, banking, and retail. The main challenge is promoting the forum among B2B specialists, where the decision-making process requires time and a balanced approach.
What we did
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Analytics and strategy – precise targeting of the audience
- A deep audit examined participant motivation and sponsor barriers.
- Content segmentation – different messages were prepared for speakers, participants, and investors
- Personalized advertising – targeting is tailored to each group, which increases conversion to registrations
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Content that catches and sells
- Collaborations with partners – involved major brands for integration
- A motion video about registration clearly demonstrates the process, simplifying the user's journey.
As a result
+700
Subscribers
subscribers – organic growth with a small budget for targeting
80 000+
Views
monthly account views; video views increased from 2,000 to 56,000
+20%
Registrations
Forum registrations increased; AI generated leads for $0.04-0.38
Results
We create content that works for businesses: strategy, visuals, texts, Reels, and stories tailored to specific clients. Here are examples of our work—from profile packaging to content that has increased reach and leads for clients.
See also
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