Door manufacturer Estet
Estet is a Russian door manufacturer based in Uzbekistan with a network of 11 branches across Tashkent. Their product range includes doors to suit every taste, from affordable options to premium collections.
Task
Optimize advertising campaigns by reducing customer acquisition costs, increasing subscriber activity and audience engagement, and making content not only interesting but also more effective in attracting new customers.
What we did
-
We rebuilt the strategy, clearly dividing the audience into segments: premium, mid-range, and affordable.
-
We've updated our content approach: we've created honest reviews of doors from customers and showrooms, and added trending Reels.
-
We enhanced the visuals: an ambassador was featured in the videos to highlight the brand's status.
-
We've set up AI to process comments, speeding up customer interactions.
As a result
+6000
Subscribers
1+ million views per month; average video reach is 15,000
+380 000
Increase in views
One of the reviews collected views, exploding interest in the product
1.8$
Price
The cost per lead in targeting has become
Results
We create content that works for businesses: strategy, visuals, texts, Reels, and stories tailored to specific clients. Here are examples of our work—from profile packaging to content that has increased reach and leads for clients.
See also
Event company PLUS-Forum
PLUS-Forum is a Russian company specializing in organizing large-scale B2B events in fintech, banking, e-commerce, and retail. Their forums are held throughout Central Asia: in Kazakhstan, Uzbekistan, Tajikistan, and Kyrgyzstan.
Personal brand F-GOST
The client was a technical supervision specialist with 16 years of experience in construction and real estate. He was an expert in his field, but no one knew it. He had no personal brand or social media presence. He wanted to make a name for himself, but he didn't know where to start.