International delivery company KIWIPOST
Task
KiwiPost is a Georgian company entering the Uzbek market with a delivery service for purchases from abroad.
We join the project from the very beginning and support the brand throughout every stage of its entry into a new market. The main goal is not just to spread the word about KiwiPost, but to quickly build brand awareness, attract the target audience, and convert that communication into actual app registrations.
Solution
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We work with KiwiPost using the Marketing 360° model, integrating all key points of contact with the audience.
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We develop and implement a comprehensive promotion strategy: we manage social media and a website, launch BTL activities, organize PR support, and work with influencers, bloggers, and the media.
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A separate focus is the active launch of the brand on the market. We are building communications around the opening of KiwiPost in Uzbekistan, introducing the service, its advantages, and usage scenarios to the audience.
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All channels work not in isolation, but in a single funnel: from the first contact with the brand and the formation of interest to the transition to the app and registration.
Results
Today, we continue to comprehensively develop KiwiPost in the Uzbek market and manage brand marketing at all key levels. We're simultaneously strengthening awareness, developing our digital presence, engaging audiences through content, PR, influencers, and offline activations, and driving traffic to the app. Our primary focus is not just reach, but measurable results: user acquisition and achieving KPIs for app registrations. This is how we transform the international service's entry into a new market into a systematic marketing process—from initial brand awareness to user engagement.
See also
Door manufacturer Estet
Estet is a Russian door manufacturer based in Uzbekistan with a network of 11 branches across Tashkent. Their product range includes doors to suit every taste, from affordable options to premium collections.
Event company PLUS-Forum
PLUS-Forum is a Russian company specializing in organizing large-scale B2B events in fintech, banking, e-commerce, and retail. Their forums are held throughout Central Asia: in Kazakhstan, Uzbekistan, Tajikistan, and Kyrgyzstan.