Personal brand Shadi
The client dreamed of becoming a weight-loss blogger, but lacked a clear strategy and understanding of how to attract an audience. Her goal was to gain subscribers, build trust with her audience, and monetize the blog through advertising.
Task
Identify the client's strengths and develop a promotion strategy. Analysis revealed that weight loss resonates strongly with the audience, so it was important to develop this theme in content. The goal was to launch a systematic content marketing program, strengthen the brand's expertise, and prepare the blog for monetization.
What we did
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We conducted an audit, identified strengths, and developed a promotion strategy.
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We developed a systematic content plan, increased activity, and attracted a new audience—from 463 to 29,000 subscribers.
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We launched a weight loss marathon, which brought in the first $1500, opening up new earning opportunities.
As a result
+28 537
new subscribers in 7 months
expertise
The client began to confidently blog, share knowledge, and strengthen their position in the niche
monetization
A marathon was launched, which brought initial results and opened up new opportunities for earning money
See also
Event company PLUS-Forum
PLUS-Forum is a Russian company specializing in organizing large-scale B2B events in fintech, banking, e-commerce, and retail. Their forums are held throughout Central Asia: in Kazakhstan, Uzbekistan, Tajikistan, and Kyrgyzstan.
Door manufacturer Estet
Estet is a Russian door manufacturer based in Uzbekistan with a network of 11 branches across Tashkent. Their product range includes doors to suit every taste, from affordable options to premium collections.