Gamma D'ORO, a chain of niche perfume stores
Task
To increase Gamma D'ORO brand awareness in the niche perfume market and strengthen its positioning. It is important not only to attract a new audience but also to stimulate sales growth both in the chain's brick-and-mortar stores and on the Uzum marketplace using effective marketing tools and a communications strategy.
What we did
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We created a perfume brand that people are talking about and completely rebuilt our content strategy.
- The visual style and presentation create a luxurious atmosphere, but at an affordable price.
- Engaging storytelling – not just scents, but stories that hook you
- Content that evokes emotions – people don’t just watch, they want to buy right away
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We've set up digital marketing that brings in clients.
- Viral videos of fragrance tests at brick-and-mortar locations
- Increase in applications and leads without increasing the budget
- We expanded the franchise and perfume sales funnel
- Brand ambassadors are real customers who share their impressions
- Comparing fragrances with luxury – «You won’t be able to tell the difference from a fragrance costing $200»
- We launched targeted advertising, the cost is only $0.02–0.05
- Telegram – a new sales and franchisee warm-up channel
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The brand not only survived, but grew stronger after Instagram's blocking.
- We restored the account, returned the audience, and increased the reach.
- Peak reach – 935,105 (May-June 2024)
- Subscriber growth – from 250 to 3,827 (June-November 2024)
As a result
+8 577
Subscribers
Instagram subscribers, thereby increasing their growth by 15 times; +428 Telegram subscribers
+270%
Coverage
Increase in coverage from 43,400 to 160,739
x5.6
Increase in views
Content views increased from 11,600 to 66,000
Results
We create content that works for businesses: strategy, visuals, texts, Reels, and stories tailored to specific clients. Here are examples of our work—from profile packaging to content that has increased reach and leads for clients.
Customer opinion
Director of Gamma D'ORO
Timur Alisherovich
See also
Event company PLUS-Forum
PLUS-Forum is a Russian company specializing in organizing large-scale B2B events in fintech, banking, e-commerce, and retail. Their forums are held throughout Central Asia: in Kazakhstan, Uzbekistan, Tajikistan, and Kyrgyzstan.
Door manufacturer Estet
Estet is a Russian door manufacturer based in Uzbekistan with a network of 11 branches across Tashkent. Their product range includes doors to suit every taste, from affordable options to premium collections.